Value Proposition Design - Basic: $750 (7-day response)
Process: Online questionnaire to inform development of target, pains & gains, and offering description
Deliverables: PowerPoint summary deck and presentation, Value Proposition statement for one product and one segment (includes one revision)
Value Proposition Design - Complete: $1500 (7-day response)
Process: Online questionnaire to inform development of target, pains & gains, and offering description; 30-minute phone interview to discuss
Deliverables - Items from Basic package, plus: Value Proposition statement for one product and three segments (includes two revisions), live 60-minute presentation and discussion via conference call
Value Proposition Design - Workshop: $2500 (for 6-12 people; please contact to schedule)
Process: Explore buyer/influencer roles, pains/gains, benefits ladder and how your product addresses these for given target segment(s)
Deliverables: Original workshop materials, edited benefit ladder and value proposition statement (includes three revisions), testing plan, in-person presentation, PowerPoint file
Marketing Audit - Basic: $750 (7-day response)
Process: Review of value proposition, key messaging, product portfolio, online presence, sales materials and marketing organization
Deliverables: PowerPoint summary deck and presentation, competitive benchmarking and Top 5 action items list
Marketing Audit - Complete: $1500 (7-day response)
Process: Items from Basic package, plus: in-depth review of digital presence, including website, social media and direct mail for consistency
of message and experience
Deliverables: Items from Basic package, plus: SWOT and Five Forces analyses, live 60-minute presentation and discussion via conference call
(Note: does not include analytics on Search, Keywords or other optimization metrics)
Strategic Planning Workshop (for 5-20 people; please contact to schedule)
1-day ($2500): Process (subject to client needs): Develop mission, vision and value proposition statements
Deliverables: Original workshop materials, in-person presentation, PowerPoint file
2-day ($4500): Process (subject to client needs): Establish marketing objectives and enabling strategies
Deliverables: Original workshop materials, in-person presentation, PowerPoint file
*Note: for consulting/workshops beyond the Minneapolis-St. Paul metro area, a $1000 travel fee will be incurred, as well as actual travel expenses