Value Proposition Design - Basic: $750 (7-day response)

  • Process: Online questionnaire to inform development of target, pains & gains, and offering description

  • Deliverables: PowerPoint summary deck and presentation, Value Proposition statement for one product and one segment (includes one revision)

Value Proposition Design - Complete: $1500 (7-day response)

  • Process: Online questionnaire to inform development of target, pains & gains, and offering description; 30-minute phone interview to discuss

  • Deliverables - Items from Basic package, plus: Value Proposition statement for one product and three segments (includes two revisions), live 60-minute presentation and discussion via conference call

Value Proposition Design - Workshop: $2500 (for 6-12 people; please contact to schedule)

  • Process: Explore buyer/influencer roles, pains/gains, benefits ladder and how your product addresses these for given target segment(s)

    • Deliverables: Original workshop materials, edited benefit ladder and value proposition statement (includes three revisions), testing plan, in-person presentation, PowerPoint file

Marketing Audit - Basic: $750 (7-day response)

  • Process: Review of value proposition, key messaging, product portfolio, online presence, sales materials and marketing organization

  • Deliverables: PowerPoint summary deck and presentation, competitive benchmarking and Top 5 action items list

Marketing Audit - Complete: $1500 (7-day response)

  • Process: Items from Basic package, plus: in-depth review of digital presence, including website, social media and direct mail for consistency

    of message and experience

  • Deliverables: Items from Basic package, plus: SWOT and Five Forces analyses, live 60-minute presentation and discussion via conference call

  • (Note: does not include analytics on Search, Keywords or other optimization metrics)

   

Strategic Planning Workshop (for 5-20 people; please contact to schedule)

  • 1-day ($2500): Process (subject to client needs): Develop mission, vision and value proposition statements

    • Deliverables: Original workshop materials, in-person presentation, PowerPoint file

  • 2-day ($4500): Process (subject to client needs): Establish marketing objectives and enabling strategies

    • Deliverables: Original workshop materials, in-person presentation, PowerPoint file

 

*Note: for consulting/workshops beyond the Minneapolis-St. Paul metro area, a $1000 travel fee will be incurred, as well as actual travel expenses

 

Package